↧
Image may be NSFW.
Clik here to view.
Clik here to view.
Branded Content: Measuring success
The BCMA’s CEO Andrew Canter discusses measuring branded content success and the content monitor and placement monitor developed in partnership with Ipsos MediaCT: Measuring a branded content campaign...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Andrew Canter on the Rise of Human Brands
Digital word of mouth can bring down organisations and governments. It can also build brands more efficiently and faster than any channel that has ever existed. The marketing industry is no longer the...
View Article